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Vce C-C4H22-2411 Free - Quiz SAP C-C4H22-2411 First-grade Latest Dumps Questions
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q41-Q46):
NEW QUESTION # 41
Web Recommender widgets can display cross-sell and up-sell recommendations to customers as they navigate your website. Which widgets should be placed on product pages? Note: There are 2 correct answers to this question.
- A. Also-Bought widget
- B. Related widget
- C. Personal widget
- D. Search widget
Answer: A,B
Explanation:
Web Recommender widgets in SAP Emarsys enhance product pages:
* Option B (Also-Bought widget):Correct. Shows items frequently purchased together, ideal for cross- sell on product pages.
* Option C (Related widget):Correct. Displays similar or complementary items, supporting up-sell and cross-sell.
* Option A:Incorrect. Personal widgets are broader and not product-page-specific.
* Option D:Incorrect. Search widgets are for search result pages, not product pages.The SAP Emarsys Help Portal under "Web Recommendations" recommends these for product pages.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).
NEW QUESTION # 42
You have just added a new product line to your online store and you want to target your existing VIP clients with a one-off omnichannel Automation Center program. Which entry node do you use?
- A. External event
- B. Entry from program
- C. Target segment
- D. Channel Engagement
Answer: C
Explanation:
For a one-off omnichannel program targeting VIP clients in the Automation Center:
* Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.
* Option B:Incorrect. Channel Engagement is not an entry node; it's a metric or condition, not a starting point.
* Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.
* Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.
References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/).
NEW QUESTION # 43
In which cases can you use personalization rules in an email campaign? Note: There are 2 correct answers to this question.
- A. In a triggered email
- B. In a batch email
- C. In an on-event email
- D. In a recurring email
Answer: B,D
Explanation:
In SAP Emarsys, personalization rules allow marketers to dynamically insert content into email campaigns based on contact data, such as names, preferences, or other stored attributes. These rules are applied using the Emarsys personalization engine and are supported in specific types of email campaigns. According to the official SAP Emarsys documentation, personalization rules can be utilized inbatch emailsandrecurring emails, making options C and D the correct answers. Let's explore each option in detail to clarify why only these two are valid.
* A. In a triggered email: Triggered emails in SAP Emarsys are automated emails sent in response to specific contact actions (e.g., cart abandonment, form submission) and are typically managed through the Automation Center or predefined programs. While triggered emails can include personalization (e.
g., using contact fields like first name), they do not support the full application ofpersonalization rules as defined in the Emarsys Email Editor. Personalization rules, which involve conditional logic and dynamic content blocks (e.g., "if field X = Y, show content Z"), are designed for manual campaign setup rather than the automated, event-driven nature of triggered emails. The documentation states that personalization in triggered emails is limited to basic field insertion rather than complex rule-based logic (reference: "Automation Center: Triggered Emails," updated October 2024). Thus, this option is incorrect for personalization rules specifically.
* B. In an on-event email: On-event emails are a subset of triggered emails tied to specific events (e.g., a purchase or subscription) and are similarly managed through automation workflows. Like triggered emails, they support basic personalization (e.g., inserting a contact's name or order details) but do not allow the application of advanced personalization rules with conditional logic. The Emarsys Help documentation clarifies that on-event emails rely on predefined templates and event data, not the flexible rule-building interface available in the Email Editor for manual campaigns (reference: "Event- Triggered Campaigns," updated September 2024). Therefore, this option is also incorrect for personalization rules.
* C. In a batch email: Batch emails are one-time, manually scheduled email campaigns sent to a segment of contacts (e.g., a newsletter or promotional blast). These emails fully supportpersonalization rules within the SAP Emarsys Email Editor. Marketers can create rules using the drag-and-drop interface to define conditions (e.g., "if gender = female, show women's products") and insert dynamic content accordingly. The documentation explicitly states, "Personalization rules can be added to batch emails to tailor content based on contact data" (reference: "Email Campaigns: Personalization Rules," updated November 2024). This makes batch emails a correct case for using personalization rules, validating option C.
* D. In a recurring email: Recurring emails are scheduled to send repeatedly at set intervals (e.g., a weekly digest) to a defined segment. Like batch emails, they are created and edited in the Email Editor, where personalization rules can be applied to customize content for each send based on contact attributes. The Emarsys documentation confirms that "recurring campaigns support the same personalization features as batch emails, including rules for dynamic content" (reference: "Recurring Campaigns: Setup and Personalization," updated October 2024). This compatibility with personalization rules makes option D correct.
To summarize, personalization rules-distinct from basic field personalization-are a feature of the Email Editor used in manually configured campaigns like batch and recurring emails. Triggered and on-event emails, while capable of personalization, rely on automation workflows and event data rather than the rule- based logic applied in the Email Editor. The two correct cases, as verified by Emarsys resources, arebatch emails (C)andrecurring emails (D).
NEW QUESTION # 44
You want to prevent a specific wristwatch brand, XELOR, from being recommended on your website, although it will still be available to purchase. How can you do this?
- A. Set available to "false" in product catalog for all products of that brand.
- B. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
- C. Use command (['include', 'brand', 'is', "XELOR"]) when requesting recommendations on wristwatch pages.
- D. Use command (['exclude', 'brand', 'is', "XELOR"]) when requesting recommendations on wristwatch pages.
Answer: D
Explanation:
To exclude a brand from recommendations in SAP Emarsys:
* Option C:Correct. The command ['exclude', 'brand', 'is', "XELOR"] in the Web Extend script excludes XELOR from recommendations while keeping it purchasable.
* Option A:Incorrect. Excluding "ALL" brands is nonsensical and would block all recommendations.
* Option B:Incorrect. Including XELOR would promote it, not exclude it.
* Option D:Incorrect. Setting "available" to false removes it from purchase, not just recommendations.
The SAP Emarsys Help Portal under "Web Recommendations" details exclusion commands.
References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).
NEW QUESTION # 45
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.
- A. General Registration
- B. Change Profile
- C. Consent Management
- D. Background Registration
- E. Newsletter Registration
Answer: A,B,E
Explanation:
SAP Emarsys provides several form types to collect contact data:
* Option A (General Registration):Correct. This form is used for new contact sign-ups, collecting basic information like email or name.
* Option B (Newsletter Registration):Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options.
* Option C (Change Profile):Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details).
* Option D:Incorrect. "Background Registration" is not a recognized form type in Emarsys documentation.
* Option E:Incorrect. While consent management is a feature, it's not a distinct form type; it's integrated into other forms like Newsletter Registration.The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and Change Profile as standard options.References:SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/).
NEW QUESTION # 46
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